Kampuchea Tela Co., Ltd, Cambodia’s biggest distributor of petroleum and gas, is adding 100 more trucks to its current transportation fleet of 500 trucks this month.
“Together with the steady annual economic growth of 6 to 7% in Cambodia, the demand for petroleum and petroleum products in the Kingdom is also increasing at a fast rate and it prompted us to increase our logistics capacity by 20% this year,” says Oknha Chhun On, Tela’s founder & Chairman/CEO.
The newly added trucks of 100 units with volume capacity of 32,000 Liters each are part of the company’s bold expansion and investment plans to become a dominant player in oil & gas sector not only in the Kingdom but also in the region of South East Asia in the coming years.
On the occasion of the company’s 25th anniversary in January this year, Oknha Chhun On has disclosed his vision of increasing the company’s market share to 65% from its current 40% by further winning the consumer market in Cambodia.
“As volatile and competitive as the oil & gas industry is today, we can no longer rely our success on organic growth only but on sound marketing strategies by strengthening brand value and brand equity,” emphasizes Oknha Chhun On.
To achieve the company’s goal and sustain as the brand leader in the market, the top management of the company, according to Oknha Chhun On, is in the process of building a stronger corporate image through vigorous marketing approaches today.